There are some things any CMO (Chief Marketing Officer) should considerer to reach the targets in an online video marketing strategy. First, it is important to engage the users in the campaign, and it can happen with an efficient tool to share the content in social networks. These types of networks have helped video becoming one of the hottest advertising mediums. Second is the content. CMOs must think in a very powerful message, entertaining or informative enough to capture the new user’s attention, so that they could share and spread.